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The Portuguese Red Cross, with its rich history of humanitarian service, sought to modernize its digital footprint to connect with a new generation of supporters
The challenge was to create a visually compelling and emotionally resonant brand identity that could effectively communicate their mission, values, and impact across diverse digital platforms.
The Portuguese Red Cross's digital and social media rebranding successfully catapulted them into the digital age, reaching a wider audience and increasing community engagement.
The impact of the rebrand was not just visual but extended to fostering a more connected and supportive online community.